ANALISIS MODEL PENERIMAAN TEKNOLOGI (TECHNOLOGY ACCEPTANCE MODEL) PADA APLIKASI ONLINE PIZZA HUT
نویسندگان
چکیده
Terjadinya Pandemi Covid-19 dan meningkatnya pemesanan makanan secara online menjadi latar belakang dilakukanya penelitian ini, untuk mengetahui apakah aplikasi Online Pizza Hut diterima oleh masyarakat digunakannya model TAM (Technology Acceptance Model) yaitu sebuah alat teoritis yang menawarkan suatu penjelasan kuat serta sederhana mempelajari penerimaan teknologi. Tujuan dari ini adalah menganalisis dapat diketahui mudah digunakan di dengan menggunakan kuesioner pada 100 responden Kota Depok. Metode dalam analisis data Alfa Cronbah menganalsis mengidentifikasi variabel mempengaruhi optimalisasi pelayanan 4 jumlah 18 instrumen. Dari hasil diperoleh instrumen tersebut memiliki nilai r hitung lebih besar tabel sehingga semua bersifat valid, pengujian ke reliabel diketahuinya koefisien korelasi (ri) bernilai 0,7. Yaitu 1 ri=0,711, 2 ri=0,876, 3 ri=0,710, Variabel ri=0,866. Hasil persepsi kegunaan (Perceived Usefulness), kemudahan penggunaan Ease of Use), Sikap terhadap (Attitude Toward Using) berpengaruh signifikan minat atau niat perilaku (Behavioural Intention to Use).
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ژورنال
عنوان ژورنال: Jurnal Ilmiah Teknologi dan Rekayasa (Edisi Elektronik)
سال: 2023
ISSN: ['2089-8088']
DOI: https://doi.org/10.35760/tr.2023.v28i1.4290